Why Exhibit at the 2012 Event
There is no doubt that the Surat Basin is unmatched in diversity and opportunity. In its first year this event broke all records and attracted visitors from around Australia and across the globe.
Here is a summary from 2011:
- 425 exhibitors representing over 1,000 companies.
- 6420 delegates attended over two days.
- $6.1M injected into the local economy.
- $52M in sales at the event and that figure is expected to grow to $100M plus in 12 months.
- 1,800 delegates attended who were looking for a career change.
The Surat Basin covers and extensive area and the sorts of products and services that are in demand include hire equipment, exploration and drilling services, pipeline construction, scientific analysis services, project management, electrical services, maintenance and repair services, bearings, compressors, pumps, welding, conveyor equipment, cranes and lifting equipment, drilling, boring and blast equipment, earthmoving, erosion control, tanks, tools, transport, security and safety systems, fuel and lubrication, surveying and engineering services, specialised mining equipment, waste management, residential and commercial construction, health and social services, hospitality, cleaning, catering, communications, accounting and administration, computers and software, human resources and training, air conditioning and much more.
This event is designed to support the Queensland resources industry while providing an excellent environment for businesses to network, market, and generate sales, leads and industry contacts.
Exhibiting at the 2012 Surat Basin Energy and Mining Expo will place your business in a position to capitalise on sales and business opportunities.
Substantial marketing strategies planned for 2012
The marketing of the 2012 Surat Basin Energy and Mining Expo will build on the great success of the 2011 campaign by adding new marketing strategies that will further strengthen the awareness and build a desire to attend this event within our target audience.
APN newspapers will be used extensively from Central NSW to North Western Queensland along with campaigns into subprime digital programming that our research has shown are popular with the people you need to get to.
In-Flight Magazines on domestic and international flights will be used, along with local and national television, radio and print options.
We'll target areas of Australia where there are established mining and energy industries and we'll be involved in major energy and mining reports through national media, as well as numerous energy and mining “trade” magazines.
These strategies along with regular media releases, radio interviews and updates, social media and other opportunities are aimed at getting the right delegates to attend the event.
Building on success of 2011
The 2011 Surat Basin Energy and Mining Expo was an overwhelming success for both visitors and exhibitors alike.
Over 425 national and international companies were represented, with 50% of exhibitors already having operations or representatives within the Toowoomba and Surat Basin regions. A further 23% of exhibitors plan to open operations or have company representatives in this region.
A survey of participating companies from the 2011 event indicated that sales generated from the expo were $52 million, with an expectation to exceed over $100 million over the 12 month period post event.
Why Exhibit?
- Promote your company and products.
- Build business relations face to face.
- Accelerate the sales process.
- Generate additional sales and sales leads.
- Build market awareness.
- Network with like minded businesses.
- You will be listed in the Official Event Directory that every delegate and exhibitor will receive at the event.
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